Last year, the Pokemon Company was able to generate approximately $3.3 billion in revenue, a huge jump from 2015’s $2.1 billion. This can easily be attributed to the release of Pokemon GO back in July of 2016, as well as the release of Pokemon Sun & Moon later in that same year, with the latter becoming the third best-selling Nintendo 3DS titles of all time.
“Pokémon enjoyed an incredibly strong year at retail in 2016, which marked the brand’s 20th anniversary. The milestone, which recognized the first introduction of Pokémon video games 20 years ago, catapulted the perennially popular brand into the global spotlight and kicked off with the first-ever Pokémon Super Bowl commercial. The company also introduced the mobile game “Pokémon Go,” which became a global phenomenon and was downloaded 650 million times. Pokémon followed this success with “Pokémon Sun” and “Pokémon Moon” for the Nintendo 3DS, which became the third best-selling Nintendo 3DS titles of all time, adding to the 280 million Pokémon video games already sold.”